Axis democratic identifier gender and age statistics
Intelligent analysis can be used to determine gender and age

Generate visitor crowd data
Optimize marketing and marketing activities
Client gender and age
On the basis of operation, axis democratic identifier can detect and analyze the faces of store visitors to determine the gender of customers and their approximate age range.


The result is information that you can use to make targeted marketing and marketing decisions.
Targeted marketing
Axis crowd recognizer allows you to compare the location of each store and gender and age statistics at different times of the day. It allows you to set marketing effort goals for segments of the population that may visit certain areas at some time. For example, you can use the app to change ads on digital displays in real time and automatically to better suit the gender and / or age of people in front of the screen. You can also use the application to evaluate the success of a specific advertising campaign.
Targeted marketing
Axis crowd recognizer helps you stock up with insight into the crowd and customers in your store. When it is integrated with your point of sale (POS) system, you can see what types of products customers are interested in in in different industries. For example, you can use this information to decide which items to market on certain days of the week or at certain times of the day. The result is likely to be higher sales and more satisfied customers, who find the product they are looking for and will patronize it again and again.
Directional in store experience
You can also use the axis crowd identifier to tailor the in store experience for different segments of the population. Choosing appropriate music, decorations and other factors will attract consumers and encourage consumption.
support
Axis democratic identifier software can be used for high performance axis fa54 mainframe and axis fa4115 hemispherical sensor unit. The software supports camera events so that it can be configured to allow gender and age data to automatically trigger operations, such as e-mail notification and real-time digital signage changes.
Anonymous data
Axis crowd recognizer does not store images or videos, so it does not compromise the customer's personal integrity. Only the data is directly stored on each camera for 90 days or 20000 facial detection results are stored.
Its open protocol allows crowd data to be integrated into POS or other systems. Users can access data in real time through the following four methods:


The camera's web interface is accessed using a standard web browser, which provides age and gender maps for the day and the past seven days. With this approach, you don't need to use a field server or a lot of other hardware.
You can extract real-time static raw data in various formats (such as JSON, XML, and CSV) as well as data of a specific period through the open HTTP API in the camera.
Axis store report system is a network service, which can collect statistical data from different axis retail analysis applications and present data and graphs on the interface. Suitable for multi site and multi camera installation.
Axis store data manager is a local running software program, through which data can be easily integrated into third-party business intelligence applications.

Sales telephone (same number of wechat): 13428785305 QQ: 2461903042